Chico changes airport name to ‘Chico Regional Airport'

CHICO — The flight to renaming and ultimately rebranding the airport in Chico has been a turbulent one. Before the pandemic, the city formed a comm...

November 16, 2022
12:40 PM

CHICO — The flight to renaming and ultimately rebranding the airport in Chico has been a turbulent one. Before the pandemic, the city formed a committee to research the topic and eventually come up with something new. The committee partnered with Chico State's business and marketing department to outsource some of the work to students. A class broke into nine teams, each with the goal of creating a new name, logo and brand for the then-Chico Municipal Airport. About halfway through the semester, COVID-19 took hold and the California State University system moved to distance learning, sending the students back home.

Jake Hutchison